About Ruby
We turn first impressions into lasting loyalty.
Ruby’s people, technology, and service come together to deliver one-of-a-kind customer experiences.
Who we are
Since 2003, Ruby has been all about making personal connections that help small businesses grow. At the heart of everything we do is a promise to treat every moment of customer communication as an opportunity to make a lasting, positive impression. We are committed to the success of our customers, providing exceptional experiences—and a friendly, human touch—for the people they serve.
What we do
Ruby serves small businesses by delivering exceptional customer experiences for callers and website visitors. We’re a team of service-oriented professionals blended with an innovative tech company. Our highly trained receptionists use proprietary software and AI-supported call flows to personalize callers’ and website visitors’ experiences, answer FAQs, transfer callers, take messages, collect information, and more. Ruby’s tools allow our human team members to work efficiently and stay focused on providing amazing customer service while maximizing transparency for our business customers.
Live call answering
Exceptional customer service is just a phone call away. Part-time, on-demand, or 24/7, we’re available to connect with callers whenever you aren’t.
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Multichannel customer communication
Whether your goal is to grow your business, increase loyalty, save time, or all the above—our unified platform makes it possible.
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Managed live chat
Our live chat solution is powered by real people ready to answer questions, collect information, and drive conversions.
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Who we serve
Even more important than what we do is who we do it for. We believe small businesses are the backbones of our communities and deserve every chance to succeed. By providing small businesses with the services, products, and analytics they need to manage customer interactions, we save them time, reduce stress, and enable them to focus on what they do best.
“Frankly, I love Ruby. As much as they extend the compassion and optimism I try to provide my clients, I’ve also learned even more about the value of good customer service from them. Ruby gives off the aloha spirit that we are so proud of in this state, even if they’re not here.”
Diane Haar
Hawaii Disability Legal
What makes Ruby different?
Our people
Putting customer experience first
We believe happiness has a ripple effect: treat people with kindness, and they’re likely to pass it on. Our team treats every interaction with care, thoughtfulness, and sensitivity in order to create unforgettable experiences for your customers.
First-class training
Our virtual receptionists go through 120 hours of training in empathetic service, conflict resolution, and active listening before ever interacting with your customers. No matter the topic or type of conversation, our team is able to turn even the most routine interactions into loyalty-winning moments for your business.
Opportunities for all
We know that the success of your people starts with that of our own. That’s why Ruby is committed to fostering an equitable and inclusive workplace culture that honors the diverse perspectives of our team members while also offering opportunities for personal and professional development.
20+ years of proven results
Our virtual receptionists are more than just communication experts—they’re also experts at helping your business identify and respond to new opportunities. We’ve been doing this since 2003, so you can count on us to provide recommendations and collect insights you can use to achieve more.
1.1+ million conversations handled per month
1.6+ million leads generated per year
15,000+ businesses trust Ruby.
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Our technology
Any call—any business
We leverage proprietary software and artificial intelligence so that any receptionist who represents your business has real-time access to key details about your organization, industry, location, customers or clients, and more—so the person on the phone sounds like a seamless extension of your team.
Full transparency
Our team can collect and categorize customer details according to your instructions and have it sent to you moments after a call or chat ends. And if you want to dive deeper, our AI tools give you full access to every conversation. You can review transcripts, see a detailed breakdown of caller sentiments, and more. It’s all available any time in the Ruby mobile app and dashboard.
Conversations made easy
Your time and your callers’ time is invaluable. That’s why we’ve built our call capabilities to handle a full range of tasks—from scheduling to client intake—keeping conversations prompt and professional, while never compromising on warmth and empathy. Your callers always reach a real person who can offer meaningful help.
Explore the Ruby app.
Run your business from anywhere with our powerful mobile app. Stay connected, update your availability, and more, in-office or on-the-go.
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Our culture
Ruby's vision and mission
Our Vision
We deliver exceptional experiences that build customer loyalty and empower businesses to freely pursue their purpose, cultivating diverse and thriving local economies.
Our Mission
We create meaningful connections and provide actionable insights that capture opportunities and give businesses the freedom over when and how they communicate so they can achieve more.
Ruby's core values
Every day at Ruby begins and ends with how we can serve our customers, which in turn benefits our communities and local economies.
Start from the heart.
We embrace kindness and empathy by approaching everything we do with compassion, respect, and an open mind. Rooted in transparency and vulnerability, the authentic relationships we build have a ripple effect that reaches far beyond Ruby.
Forge fearlessly.
We believe that stepping outside of our comfort zone and being unafraid to take chances can lead to great things. Bold yet thoughtful, we’re invigorated by possibility, undaunted by failure, and see every challenge as an opportunity to learn, adapt and innovate.
Rock your real.
We don’t just appreciate our differences, we celebrate them joyfully and honor them with curiosity and respect. When every individual can express themselves fully with honesty and courage, we foster a genuine sense of belonging where everyone feels seen, heard, and valued, enriching us all.
Own the impact.
We recognize that every action we take, no matter how big or small, has the potential to build trust, create positive outcomes, and make a difference. We value integrity and accountability in everything we do, celebrating our wins, acknowledging our missteps, and embracing our opportunities.
Cultivate growth.
We are inspired and driven to reach new milestones on our individual and collective journeys of growth and transformation. By always learning, humbly accepting feedback, and supporting each other, we grow and evolve together.
Create community.
Creating meaningful connections and fostering real relationships is at the heart of our culture and the reason small businesses choose Ruby. We recognize that it takes all of us contributing in small and big ways to build thriving, equitable communities within Ruby and beyond, and we are committed to doing this work.
The Ruby story
It all started with making connections.
In 2003, Ruby started as a small business dedicated to helping other small businesses. We were built on the belief that creating meaningful human connections in our technology-focused world would build trust, foster customer loyalty, and help our customers grow and thrive.
Fast-forward to 2023, and those values continue to shape every aspect of how we operate—both as individuals and as a company. Our small business beginnings help us understand the needs of the people we serve.
What was once a small, four-person business answering phones in a tiny studio has flourished into what we are today. Ruby employees care not only about the success of our customers, but are inspired by the businesses we serve and share in the joy of their accomplishments.
The Ruby approach
Ruby is the modern version of a hand-written thank you note.
In fact, we still hand-write notes. We could do it all digitally and save a bunch of money on postage, but we don’t. The notes we send don’t even have a price tag. They’re just something we do. And they’re a metaphor for everything we do.
Ruby makes meaningful connections in unexpected ways. We help our customers build great relationships. It’s because we know that first impressions build lasting loyalty, and that builds successful businesses.
Ruby is about doing something because it’s the right thing to do, not the thing we have to do. We’re about doing something because it’ll make someone’s day that much better. We do these little things because, even though they seem insignificant in their own right, they add up. They add up, they multiply, they expand exponentially. We do these things to brighten someone’s day. We do these things to remind our customers that we have their back. We do them all with heart.
The big thing that Ruby does is a hundred little things that make meaningful connections for our customers and that make moments matter.
A dynamic team of leaders, sharing a single vision
Ruby’s leadership team brings together small business expertise and years of experience in delivering operational excellence. Not to mention robust backgrounds in technology with a dedicated focus on customer experience.
Our commitment to equity, diversity, and inclusion
Ruby’s work community is a blend of cultures, genders, ethnicities, and self-identities that we proudly celebrate. We’re committed to creating a welcoming, accepting, and engaging environment for every person.
Ruby Corps
Ruby Corps is committed to diverse and ongoing volunteer opportunities, donation drives, and financial support. Rubys can give their time and effort during monthly and quarterly events, as well as during our annual signature events. When Rubys get together to help the community, great things happen!
People-powered positivity
Are you a people person? A gifted gabber? A capable conversationalist? Our team is made up of empathic problem solvers dedicated to supporting the success of our customers and their fellow Rubys. If that sounds like you, let’s chat!
Ruby news
Ruby named to 2022 list of Oregon’s Most Admired Companies
Ruby CRO Rebecca Grimes listed among 100 most powerful women in sales
Ruby tops Fit Small Business’ best answering services for small businesses in 2022
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Hear why 15,000+ small businesses trust Ruby to answer their calls and chats.